Coen van Veenendaal – Just Do It

In the fight against cancer, both patients and their loved ones feel a huge sense of helplessness. Cancer is everywhere. Fighting it seems pointless. One in three Dutch people develop cancer. Everyone involved has firsthand experience of how dramatically their lives are affected and how destructive it can be. Alpe d’HuZes was created with the aim to empower people to convert the sense of powerlessness, caused by cancer, into one of strength. Alpe d’HuZes raises funds to fight cancer by cycling up the Alpe d’Huez six times in one day. Besides being president for Inspire2Live, Coen is the driving force behind Alpe d’HuZes. His personal goal is to empower people to take responsibility for their own success and happiness. Coen is about to tell us all about his mission and how exploring boundaries and pushing them further is addictive.