The fear of becoming blind is something everybody can relate to. Just close your eyes and imagine the world will always remain dark like that. Frans Hiddema’s main focus is to reduce the fear of the hospitals’ patients. ‘Scared patients run a higher risk of something going wrong.” The less afraid, the more satisfied people are. This is an evidence-based result. The Rotterdam Oogziekenhuis (Eye Hospital) has 9.2 score on a scale from 1–10 for customer confidence. Safety and fear reduction is something we strongly believe in.’ For a safe treatment, why not empower the patient? Frans Hiddema has been CEO of the Rotterdam Oogziekenhuis (Eye Hospital) since 1990. Previously he worked as a doctor in Ghana and Cameroon.