Coen van Veenendaal – Just Do It

In the fight against cancer, both patients and their loved ones feel a huge sense of helplessness. Cancer is everywhere. Fighting it seems pointless. One in three Dutch people develop cancer. Everyone involved has firsthand experience of how dramatically their lives are affected and how destructive it can be. Alpe d’HuZes was created with the aim to empower people to convert the sense of powerlessness, caused by cancer, into one of strength. Alpe d’HuZes raises funds to fight cancer by cycling up the Alpe d’Huez six times in one day. Besides being president for Inspire2Live, Coen is the driving force behind Alpe d’HuZes. His personal goal is to empower people to take responsibility for their own success and happiness. Coen is about to tell us all about his mission and how exploring boundaries and pushing them further is addictive.

Fred Lee – Patient Satisfaction Or Patient Experience

Fred Lee has the unusual distinction of having been both a vice president at two major medical centers and a cast member at Walt Disney World in Orlando, Florida. At Disney, he helped develop and facilitate Disney’s health care version of its 3-day seminar, Disney’s Approach to Quality Service for the Healthcare Industry. With an insiders experience and a keen eye for cultural comparisons between Disney and American hospitals, he is author of the best selling health care leadership book, If Disney Ran Your Hospital, 9 1/2 Things You Would Do Differently. In 2005 his book received the Book of the Year Award from the American College of Healthcare Executives, and is now available in Dutch and Portuguese.

Sophie van der Stap – Girl With The Nine Wigs

Sophie van der Stap was 21 years old when she was diagnosed with a rare form of cancer. The girl with the nine wigs, her fresh and candid account of the illness, was a best-seller in Holland and got soon translated into 16 languages worldwide and was the inspiration for an international movie (to be released in 2012). A sequel, inspired on Herman Hesse’s Siddhartha, followed. It’s called ‘A blue butterfly bids farewell’ and talks about the journey after her illness. Sophie will take us along in her incredible and brave journey and inspires us to have strength and belief.

Jan Gunnarsson – Hostmanship: the art of making people feel welcome


Jan Gunnarsson is a hospitality industry veteran from Sweden who exhibits a refreshing take upon customer service and leadership. Jan believes customer experience is not in the first place about strategies and tactics but about the attitude we bring. Jan talks about how the heart of a business is an attitude of yourself. Hostmanship is the book he wrote with Olle Blohm. Hostmanship really is about giving. It’s about sharing a part of yourself and your knowledge. Jan inspires us by the simple belief that we should never be forgetting that people who have contacted you are an extension of yourself. It is about understanding that, in that moment, you are an important part of her life. Not only because you have the answer to her question, but you are also the person she has chosen to turn to. Jan Gunnarsson will give us a completely new view upon care and upon service in healthcare.